posts published
Proof-led content written from briefs, scheduled in batches, and built on a clear positioning.
30-day challenge for content writers and marketers
stop lurking on LinkedIn.
build your network.
improve your visibility
Doors open in
- Duration
- 30 days
- Entry
- Free to join
- Starts
- September 29
- Goal
- 16+ posts
well, how?
Everyone says post on LinkedIn. Nobody says what to put in the post, how to say it, or where the carousels come in.
Is this your dilemma? It was mine too.
Your host
hi, I’m Min
I run things at TheMinCave, home to 9,000+ content professionals.
I’ve worked in content for about seven years and given LinkedIn a few serious tries. It works, but I never cracked rhythm. I’d post something random, disappear for weeks, then wonder why I had so little to show for an account I’ve had since it was still cool to own an iPod.
So I built a system that never leaves you wondering what to post, with accountability that keeps you going on busy days, and bite-sized tasks that make you good at finding clients rather than just good at writing posts.
All you have to do is show up.
How it works
we write on weekends and engage on weekdays
Days 1–2 · once
Fix your foundation
Clarify your niche, elevator pitch and target audience, and start a list of people who could hire you.
Every weekday
Do 15 minutes of visibility
Train your algorithm by commenting on posts from your target audience, and connecting with relevant peers and prospects.
Every weekend
Write the next batch
Answer the four briefs I send you, turn them into posts, and schedule before Monday gets ideas.
Why this LinkedIn challenge is different
posting is the easy half
Most 30-day challenges tell you to post every day. That is fine, and you can post daily here too. But nobody mentions that it is the connecting that gets you work, or gets you remembered when work turns up.
I have had far more success shaping my network so I am on the radar of people who could hire or refer me, than I ever had trying to grow a following.
What you get
this challenge gives you a system
01 · Content Engine
writing briefs to give you a headstart
One big question to answer, hook samples, a defined post structure, and full worked examples in every brief. 71% of Cohort #1 survey respondents named the briefs the most useful part.
02 · Foundation
positioning workbook & course
The Winning on LinkedIn course, plus a workbook that pins down your niche and the clients you want to be visible to. A pre-publish checklist and trackers come with it, so your day-one numbers are there to measure against on day 30.
03 · Pipeline
custom ICP search playbook
The exact roles and titles to target for your ICP, built around your niche and how you position yourself, plus what to actually say once you have found them: the connection note and the opener that gets a reply.
Uses our boolean search generator to build the list. The playbook is what to do with it.
04 · Accountability
daily tasks and check-ins
Prompts, reminders and check-ins land daily on Whop, our community platform, where your team can also see whether you posted.
what you leave with by day 30
days of public momentum
Small weekday visibility tasks, weekend writing, and a group that notices when you drop off.
lead list that is yours
Your dream companies filtered down to your niche, and your very own list of hiring contacts you can reach out to.
findable to people and to search engines
Most LinkedIn challenges say "post for 30 days" and stop at the feed. This doesn't. You'll optimize your profile around the keywords people actually search for, and write a cornerstone post built for search visibility after the feed moves on.
Theme Tray
four post types, rotating each week
01⚡ Highest Impact
Authority
The framework, proof, or opinionated take you know that other people are still guessing at. Rated #1 most useful by past members.
02
Stories
The origin, the setback, the belief you had to unlearn. Who you are, not just what you do—because people hire people.
03💡 Lowest Lift
Curated Finds
The tools, reads, and people worth your audience’s attention, plus a line on why. The easiest post to ship on a chaotic week.
04
Wildcards
Behind-the-scenes moments, freelance realities, or relatable working quirks. Exactly as human and unserious as they sound.
Timeline
here’s exactly what happens
Sep 22
doors open
You pick your track, meet your team, and get your baseline numbers down.
Pick track & set baselines
Sep 29
day one
Positioning and profile update. This is the heavy end, and it’s deliberately at the start so the rest of the month gets lighter.
Positioning & profile sprint
Rest of the month
write, engage and connect
Four weeks of rhythm: 15 minutes of weekday networking, four weekend briefs scheduled before Monday, and Friday scoreboard resets.
Write weekends · engage weekdays · reset Fridays
Oct 28
done
16+ posts published, a profile that works, a month of ideas queued, and a set of numbers to compare against the ones you wrote down on day one.
16+ posts & proven system
how you stay in the challenge
Willpower and motivation run out fast. The bits below are external stakes to help you keep showing up even when you don’t feel like “doing LinkedIn”.
+Points per taskpoints for what you did
Every action earns points as you complete it: posting, daily networking comments, weekend briefs, and your Friday check-in.
Sticks vs Stonesa team, not just a scoreboard
Your points feed your team’s weekly total (Sticks vs Stones). Showing up for others is a stronger pull than doing it for yourself. And when you stop, you let them down and points come off the team score.
50% weekly thresholdsomething to lose
Complete at least 50% of your weekly tasks to stay in the challenge. Fall below, and your spot and accumulated points get wiped (rejoining is $50).
If self-motivation is the part you find hardest, the challenge’s external structure, visible progress, and deadlines are for you. Read our field guide on productivity for neurodivergent freelancers for why this combination beats “just do it” advice.
four rules
| the rule | what it means |
|---|---|
 Do at least half | Each week, complete at least 50% of the tasks. Fall below that and you lose your spot and your accumulated points. |
 Write about what you do | What you’re building, learning, selling, or getting wrong. Not motivational quotes, not generic advice. The specific stuff is the only stuff that works. |
 Be willing to be perceived | You have to actually connect with new people. You can be shy about it, but you can’t opt out of it. |
 Be willing to be consistent | Small, repeated effort multiplies. Without consistency there is nothing to measure, and nothing to show for the month. |
Two distinct tracks
you get specific content and tasks depending on your career path
So a copywriter isn’t working through marketing reporting examples, and a strategist isn’t working through writing frameworks.
Team Sticks
content writing & copywriting
For writers creating long-form articles, conversion copy, newsletters, and ghostwriting for founders.
Who this track is for:
Content writersCopywritersGhostwritersEmail & conversion writersTechnical writers
Team Stones
content marketing & strategy
For marketers driving organic distribution, SEO/GEO growth, campaign strategy, and content ops.
Who this track is for:
Content marketersContent strategistsSocial media marketersSEO specialistsContent managers
right now vs. October 28
| Right now | October 28 |
|---|---|
| You know you should be posting | You’ve posted 16+ times |
| Your profile says “freelancer” and not much else | Your profile says what you do, who for, and why it matters |
| “I’ll start Monday” | You started, missed a few days, and kept going anyway |
| A vague sense of who your clients are | A list of named potential clients who already have you on their radar |
| No idea what to post | A month’s worth of ideas already queued |
| No way to tell if any of it’s working | Day-one numbers and day-thirty numbers, side by side |
Cohort #1 feedback
what writers and marketers in the last cohort had to say
“The accountability, comprehensive resources, and the level of detail put into shaping this challenge were far beyond what I dreamed of.”
“I learned a system for showing up on LinkedIn, not just for posting, but for eventually signing clients.”
“It felt like being in a good club.”
“The briefs are lit 🔥”
One participant grew their network by 19% in 30 days by commenting more than writing full posts. Another fell behind in week one and even thought about quitting, but used the catch-up buffer and finished in the cohort top ten.
Fit check
who gets the most out of these 30 days
Built for you if
You are a strong fit if
- 2+ years of experience in content writing, copywriting, content marketing, SEO, social, or content strategy.
- You know your clients are on LinkedIn: Founders, CMOs, heads of marketing, content marketing managers.
- You have a portfolio of work: Real client situations, mistakes and opinions you can turn into authentic posts.
- You can commit 15–25 mins a day for a month: Small weekday visibility actions and weekend batching, to stay consistent without burning out.
- You value substance: You want to show your professional authority with quality posts, not cringe engagement bait or generic platitudes.
Probably skip if
Not the right match if…
- You’re a complete beginner: Brand new to content work with no portfolio, clients, or domain experience to write about yet.
- You want someone to write for you: Looking for a done-for-you ghostwriting service, or planning to have AI write the posts for you.
- You’re looking for quick shortcuts: If you aren’t ready to at least flesh out your own thoughts, this won’t be a good use of your time.
- You’re chasing viral vanity hacks: Looking for follow-for-follow tricks or selfie broetry instead of honest, hard-won positioning.
- You’re a passive spectator: Looking for a recorded video course you can start, bookmark and forget. The challenge is built around moving you from learning to doing.
join Cohort #2
Starts September 29 · 50 spots. Join the waitlist to get first dibs.
FAQs about the LinkedIn Challenge
How much time does each day take?
Most weekdays take 15–30 minutes. Days 1 and 2 are slightly heavier (profile and positioning setup, ~45 minutes), but it gets lighter once your weekly rhythm starts.
Do I have to post every day?
No. You batch-write 4 briefs on weekends and schedule them for the week. By the end, you'll have published 16+ focused posts, not 30 rushed updates just to tick a box.
Is it really free? What happens when the 30 days end?
The 30 days are free, if you complete at least 50% of your weekly tasks. You keep the workbooks forever, and the general community stays open after that. We do take down the courses at the end of the cohort so they can be refreshed for the next one. The only thing that costs money is rejoining the same cohort if you fall below the 50% weekly threshold ($50).
Which track should I pick if I do both writing and strategy?
Pick the track closest to your primary role: Team Sticks is for writers (copywriters, content writers, ghostwriters, technical writers), and Team Stones is for strategists and marketers (content marketers, SEO leads, social media strategists).
Where does the challenge take place, and is anything live?
Everything is 100% async so it works across any time zone. Daily tasks and leaderboards live in the member portal; your posts and comments happen directly on your own LinkedIn account.
Do I need Sales Navigator or a paid scheduling tool?
No. A free LinkedIn account and its built-in scheduler cover everything the challenge asks you to do.
Can I use AI to write my posts?
You can use AI to brainstorm angles, edit drafts, or check grammar. But the briefs are designed around your real-world client experiences and lessons — things AI cannot invent for you.
Will I land clients during the 30 days?
Some participants do, but the primary goal is building the engine: a dialed-in profile, 16+ proof-led posts, and genuine relationships with peers and prospective clients.
your last month as a lurker
Join the waitlist for Cohort 2By November you’ll have 16+ posts live, a profile that spells out what you do and who you do it for, and a weekly posting rhythm you can keep running on your own.
